General News - Members & Suppliers

July 22, 2022

WernerCo North America Announces Executive Promotion

WernerCo North America Announces Executive Promotion

 Don Freeman Promoted to New Leadership Role
Structure Will Better Serve Customers Across Pro Channel

 Itasca, IL – July 25, 2022 WernerCo today announced a new leadership change for the North America Sales and Channel Marketing divisions. To better serve customers and support the company’s global strategic pillars, the North America Sales and Channel Marketing functions will evolve to provide the best operational efficiencies. With this, a new leadership appointment has been announced effective immediately.

Don Freeman has been promoted to President of the North America Professional Business Unit, reporting to the Global CEO of WernerCo. In this role, Don will continue to lead the Professional Sales team and expand his new role to now include Channel Marketing. Don has more than 20 years of experience, including leadership roles in sales, marketing, channel management and product development. He has spent the last four years at Werner as a Senior Vice President of Sales, focused on delivering innovative thinking and high-impact solutions for our professional customers.

“I am excited to continue my focus on the professional channel and continue to work closely with our customers to help deliver value and find ways to best service the end-user,” said Freeman.

“Don’s expertise and vision provide our sales and channel marketing teams with the knowledge and insight needed to offer exceptional support to our customers in North America,” said Gary Scott Chief Executive Officer at WernerCo. “His strategic leadership will play an integral role as we move our organization forward and continue to introduce innovative user-centric products.”


WernerCo is a privately owned, fully-integrated, international manufacturer and distributor of access products, fall protection equipment, secure storage systems, and light duty construction equipment. WernerCo’s business model and growth is defined by innovation and continuous improvement of the products, processes and services they deliver. WernerCo products are Trusted Everywhere Work Gets Done™! For a full list of industry-leading global brands, visit


Angie Maddox, Seed Factory, 404-996-4041;