Look for the new WEATHER GUARD Campaign—“A job worth doing is a job worth WEATHER GUARD.”
The campaign is running now through college football bowl season on CBS sports properties. As hundreds of thousands of fans gear up each Saturday for tailgating, this campaign recognizes the dedication and attention to detail professional contractors and tradesman bring to the jobsite Monday through Sunday. It’s the same kind of detail and dedication that goes into WEATHER GUARD truck boxes.
The campaign includes a television commercial on CBS Sports Network, digital advertising on cbssports.com and a radio commercial on Westwood One radio stations. Scoped for about 200 million impressions over four months, the campaign will generate awareness and excitement around the WEATHER GUARD brand and its category leading truck boxes.
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